A unique fundraising experience

The Bra-ha-ha is a one-of-a-kind fundraising campaign that celebrates survivorship, creativity, and community. At its heart, the campaign features the iconic bra challenge, where community members transform a bra into a bold, over-the-top work of art inspired by breast cancer. These humorous and heartwarming creations are unveiled at our annual Bra-ha-ha Awards Show and Auction, a signature event that honors those affected by breast cancer.

But the Bra-ha-ha isnt just one eventits a full campaign. From the Bra-ha-ha 5K Run/Walk to month-long bra art exhibitions, third-party philanthropy events, and numerous smaller fundraisers, the campaign brings the community together in creative and meaningful ways to raise funds for breast health.

Proceeds from the Bra-ha-ha campaign support free mammograms, breast health services for uninsured and underinsured community members, and advanced technology at Chesapeake Regional Breast Care.

Bra-ha-ha is a trademark of Chesapeake Regional Healthcare, Chesapeake, Va. CRH All rights reserved.